Chrysler Pacifica Digital Launch

For the digital launch of the new Chrysler Pacifica, we focused on numerous content partnerships and social media, meeting the potential drivers where they were already thumbing through the internet.

This included several  Facebook’s canvas units, a partnership with Romper/Bustle, and inserting some infotaintment into various special interest websites.

Here we created a brief narrative about how the Chrysler Pacifica Hybrid not only fits perfectly into your family, but makes your days a little more awesome and worry-free. It was developed using some limited existing assets, running footage, and a little magic.

This collaboration with Bustle helped show how the Pacifica helps give superpowers to parents with its technology in the genuine and humorous tone Romper is known for.